Maximising Value When Selling Your Property on the Gold Coast
I’m Craig Douglas, part of a strong, dedicated team of Local Independent Gold Coast Real Estate Agents.
Your solution to a successful property sale.
Professional | Knowledgeable | Experienced
Are you thinking about maximising the value of your Gold Coast property? Selling is much more than just putting your home on the market. It’s about understanding timing, perfecting presentation and navigating the nuances of the local property landscape.
Buyers want to know: What makes your property unique? How does your property compare with others? What price will truly reflect your property’s value? These important questions need to be answered to ensure your best outcome.
In this article, I’ll take you step-by-step through the process to ensure you’re equipped with everything you need to know about successfully selling your Gold Coast property.
Master Your Gold Coast Property Selling Budget
I have created a FREE Gold Coast Home Selling Costs Calculator that will help you estimate various costs involved in selling your property. My calculator accounts for common expenses; agency commission, legal fees, and marketing—as well as potential hidden costs, such as repairs, landscaping, professional cleaning, moving expenses, etc.
By providing a detailed estimate, my property selling costs calculator allows you to plan your budget, make informed decisions, and avoid most unexpected financial surprises.
Understanding Real Estate Commission Rates on the Gold Coast
It’s usually the very first question asked, “How much do you charge to sell a property, what’s your commission rate?” Gold Coast real estate commission rates typically range from 2% to 4.5%, with the average across Queensland being 2.7%. However, it’s essential to look beyond rates alone—a good agent can greatly influence the outcome of your sale.
I have created a commission rates comparison calculator to help you understand the true value of a good agent. I have combined my calculator with a detailed article on Gold Coast Real Estate Commission Rates. This resource clears away marketing noise created by internet companies and shows why a good agent is essential for a successful property sale.
When is the Best Time to Sell Your Property on the Gold Coast?
While the south-east enjoys year-round demand, certain seasons can be more favourable for sellers. Traditionally, the spring and summer months are prime times for selling, as the warmer weather brings more buyers out.
However, market conditions and personal circumstances should also factor into your timing. It’s essential to consult with a local real estate agent to understand the best window of opportunity for your specific property.
Preparing Your Property for Sale
First impressions count, and preparing your property for sale can make all the difference. Start by decluttering and deep cleaning every room; simply do one room at a time and you will get through this mammoth task.
Repairs and maintenance should be handled upfront—whether it’s a leaky tap, carpets that need professional cleaning, or chipped paint that should be addressed, small issues can turn off potential buyers, or trigger them into looking for what else could be wrong with your property.
Consider upgrading key areas like the kitchen or bathroom if your budget permits, as these are often the selling points that can increase your property’s value.
Staging Your Home for Maximum Appeal
Staging is truly an art, it can transform your property and help buyers visualise themselves living there. From rearranging furniture to adding decorative touches, staging creates a welcoming environment that highlights the best features of your home.
Get someone else to look at your interior with fresh eyes, ask for a really honest opinion and to seriously hold nothing back. Your job is not to take offence, but to note the points and see if you can address each one.
If you’re selling a property anywhere on the Gold Coast, staging it to reflect the coastal lifestyle can make it even more appealing to potential buyers.
The Role of Photography in Your Property Listings
Great photography is essential in today’s digital-first real estate market; this is the place where your home will first be seen. Professional photos can showcase your property in the best light, literally and figuratively. Bright, high-resolution images that capture your property’s key features—whether it’s ocean views, modern interiors, spacious outdoor areas, or close to sort-after amenities — can significantly increase buyer interest.
Certainly don’t skimp on this step; quality photos are often the first thing that attracts potential buyers to your listing.
Creating a Winning Marketing Strategy
Selling a property on the Gold Coast requires more than just listing it on a few websites. A well-rounded marketing strategy will target the right audience and maximise your exposure.
This can include online listings, social media promotion, print advertising, open homes or private viewings.
Tailor your marketing budget to your property type and location, ensuring that you reach potential buyers, whether they’re locals or interstate investors.
Common Mistakes to Avoid When Selling Your Property
Selling a property can be a complex process, and there are common mistakes that can cost you time and money. One of the biggest mistakes is overpricing your property, which can deter buyers and lead to a longer time on the market.
Failing to properly prepare your home for sale, neglecting to stage it, or skimping on marketing are other missteps that can affect your sale. By avoiding these pitfalls, you’ll set yourself up for a smoother, more successful and less stressful selling experience.
How to Set the Right Price for Your Property
Pricing your property correctly is one of the most important aspects of selling. I will start with a Comparative Market Analysis report to determine what similar properties in your area have sold for and are currently listed for sale.
I will work closely with you as your real estate agent to find the right price for your property—too high, and you will scare off potential buyers; too low, and you risk leaving money on the table.
Setting your best price will attract the right buyers and lead to a quicker sale.
What Happens When You Overprice Your Property?
Overpricing is becoming a huge factor as the market shows signs of cooling; I have a dedicated page on this subject and a very detailed mini eBrochure about an Ashmore homeowner who tried to sell their over-priced property for 4 years, churning through 21 real estate agents in the process.
Overpricing your property can lead to significant delays in selling. Properties listed above market value tend to sit on the market longer, and the longer a property sits unsold, the more it can be perceived as undesirable, or there simply must be something wrong with it.
You may eventually have to reduce the price, but by then, the momentum of the listing has been lost. For more insights, check out my comprehensive article on What Happens When You Try to Sell a Property Above Market Value.
Negotiating Offers Like a Pro
Once offers begin, it’s time to negotiate. This is where your real estate agent’s expertise comes into play. A skilled negotiator can help you get the best possible deal by balancing price, terms, and conditions.
Don’t be afraid to counter-offer, but also be realistic about what the market will bear. It’s all about finding that win-win scenario where both parties are satisfied.
Legal Considerations When Selling Your Property
Selling property comes with legal obligations that vary depending on the type of property and its location.
Navigating the legal aspects of selling your property is crucial to ensure a smooth transaction. On the Gold Coast, you’ll need to authorise a Form 6 agreement that includes a property disclosure statement. This includes essential details about the property such as any encumbrances, easements, zoning regulations, and building approvals.
Engaging a solicitor or conveyancer early in the process can help you manage contracts, meet all legal requirements, and protect your interests during the sale.
Remember, it’s vital to understand your legal responsibilities as a seller to avoid any post-sale complications. From settling outstanding rates to ensuring proper contract execution, a well-prepared legal plan will save you time and stress.
How Long Does it Take to Sell Your Property?
The time it takes to sell a property on the Gold Coast can vary depending on a range of factors, including location, price, and market conditions.
On average, properties can take anywhere from a few weeks to several months to sell. Homes in high-demand areas or priced competitively are more likely to sell quickly, while properties that are overpriced or require significant renovations may take a lot longer to attract buyers.
It’s important to have realistic expectations and be prepared for the possibility that your property might not sell immediately. Patience, combined with a solid marketing and pricing strategy will increase your chances of a timely sale.
How Property Auctions Work on the Gold Coast
Auctions are a popular method of selling property on the Gold Coast, particularly for homes in high-demand areas. The auction process is usually fast-paced and transparent, with buyers bidding in real time to secure the property.
One of the benefits of auctions is that they can create a sense of urgency and competition among buyers, which can lead to higher sale prices.
If you decide to sell your property by auction, as your real estate agent I will help you set a reserve price — the minimum amount you’re willing to accept. Once the bidding reaches this amount, the property is sold to the highest bidder.
Keep in mind that auctions require preparation and a lot of marketing to attract potential buyers, so we will need to work closely to ensure a successful outcome.
Closing the Sale: What to Expect
After accepting an offer or selling your property at auction, the focus shifts to closing the sale.
This crucial phase involves finalising the contract, meeting all conditions, and officially transferring ownership to the buyer.
One of the key steps during closing is the settlement, where the buyer pays the remaining balance of the purchase price.
Your solicitor or conveyancer will guide you through this process, ensuring that all legal documents are properly prepared and executed.
They will coordinate with the buyer’s representatives, manage financial transfers, and oversee the final settlement process.
This phase can take several weeks, so staying organised and maintaining clear communication with your legal team and the buyer is essential.
Doing so will help avoid any last-minute hiccups and ensure a smoother transition from contract to closure.
After the Sale: What’s Next for You?
Congratulations—you’ve sold your property! But the process doesn’t end there. After the sale is finalised, there are a few things you’ll need to take care of.
First, make sure you’ve settled any outstanding bills or taxes associated with the property. You’ll also need to finalise utilities and services, and if you’ve been living in the property, it’s time to start planning your move.
You may want to consider leaving behind a welcome package for the new owners with essential information about the property, such as manuals for appliances, details about local services, and any other useful tips. This gesture not only shows goodwill but can also help ensure a smooth transition for the new occupants.
Achieving a Successful Sale
Selling your property on the Gold Coast can be a rewarding experience, especially with the right preparation, strategy, and support from professionals. From understanding the local market and pricing your property correctly to staging, marketing, and navigating legalities, each step plays a crucial role in achieving a successful sale.
By following the guidelines outlined in this article, you can confidently move forward in your property-selling journey, whether you’re selling a beachfront apartment, a family home, or a commercial space. The Gold Coast is an incredible place to call home, and selling your property here opens doors to new opportunities.
TOP 10 FREQUENTLY ASKED QUESTIONS ABOUT SELLING YOUR PROPERTY ON THE GOLD COAST
Q1. HOW MUCH ARE GOLD COAST REAL ESTATE COMMISSION RATES AND SHOULD I GO WITH THE CHEAPEST?
Gold Coast real estate commission rates can range from 2% to 4.5% or greater, choosing the right agent is about more than just cost. Lower fees may seem attractive at first, but they can sometimes lead to a lower sale price… Check out my full article for more details.
Q2. HOW CAN I SELL MY HOUSE FAST ON THE GOLD COAST?
The answer is to choose experienced local Gold Coast real estate agents, set a realistic selling price, timing is key, consider auctions, craft an effective marketing strategy, enhance curb appeal, stage your home, prepare the interior… Check out my full article for more details.
Q3. SHOULD I STAGE MY HOME WHEN I SELL IT ON THE GOLD COAST?
The short answer is yes, the benefits of home staging are; that you could sell your home faster, get a higher asking price, make a good first impression, attract more buyers, highlight your home’s best features… Check out my full article for more details.
Q4. WHAT ARE THE STEPS INVOLVED IN SELLING A HOUSE ON THE GOLD COAST?
Start by preparing your Gold Coast property for sale, request a Comparative Market Analysis report, set a marketing budget, approve a Form 6 agreement… Check out my full article for more details.
Q5. WHAT ARE THE COMMON PITFALLS TO AVOID WHEN SELLING A PROPERTY ON THE GOLD COAST?
The answer is, overpricing, poor presentation, poor marketing, neglecting repairs, misleading information, ignoring curb appeal, unrealistic expectations… Check out my full article for more details.
Q6. WHAT IS MY HOUSE WORTH ON THE GOLD COAST?
Firstly, you should obtain a Comparative Market Analysis report, next, research comparable sales, use online property pricing guide tools, look at local market trends, consult several experts, consider recent upgrades… Check out my full article for more details.
Q7. DO I NEED TO MAKE ANY REPAIRS OR RENOVATIONS BEFORE LISTING MY PROPERTY FOR SALE ON THE GOLD COAST?
The short answer is, yes, first impressions do matter. Improving the exterior of your property can attract potential buyers and increase its overall appeal… Check out my full article for more details.
Q8. WHAT HAPPENS WHEN YOU TRY TO SELL A PROPERTY ABOVE MARKET VALUE ON THE GOLD COAST?
Trying to sell above market value, means that you are limiting your potential buyers to those that are fully cashed up… Check out my full article for more details.
Q9. WHAT TO WATCH FOR WHEN SELLING A HOUSE ON THE GOLD COAST
Getting emotional, not hiring local Gold Coast real estate agents, setting an unrealistic price, expecting the asking price, selling during winter, not using quality listing photos, trying to ignore legal requirements, hiding major problems… Check out my full article for more details.
Q10. WHAT MARKETING STRATEGIES DO YOU RECOMMEND TO ATTRACT POTENTIAL BUYERS?
When selling property on the Gold Coast, effective marketing strategies are crucial to attracting potential buyers and maximising exposure for your property. Check out my full article for more details.
20 STEPS to SELLING your Gold Coast HOME
YOUR JOURNEY TO A SUCCESSFUL GOLD COAST PROPERTY SALE
As your local independent Gold Coast real estate agent, I know that selling your home can be a stressful process, however, with the right steps I can turn it into a smooth, stress-free journey for you.
My simplified guide will take you through a 20-step process for selling your Gold Coast property; I proudly sell homes across the entire Gold Coast.
1. PREPARING YOUR GOLD COAST PROPERTY FOR SALE AND SOME OF THE LEGAL REQUIREMENTS
- Tidying gardens and decluttering everything inside and out.
- All homes being sold require hardwired photoelectric, interconnected smoke alarms. Non-removable 10-year battery smoke alarms can be installed in place.
- You will need to complete a pre-contractual disclosure statement: generally related to limitations, restraints, or defects in the property title, such as easements, covenants, leasing, zoning etc.
- A pool safety certificate is required if you have a swimming pool or the property has a shared swimming pool (Body Corporate).
2. COMPARATIVE MARKET ANALYSIS REPORT FOR YOUR GOLD COAST PROPERTY
When you have shown me around your property, I will provide you with a Comparative Market Analysis (CMA) report, which is a detailed and legally required analysis of the market value of your home.
The CMA is based on recently sold and for sale properties similar to yours in the immediate area. I will need to view your home to prepare this report.
You can get a CMA from me now; it is 100% FREE, with NO obligation.
Phone me to arrange a time: 0418 189 963
3. SETTING A MARKETING BUDGET FOR YOUR GOLD COAST HOME
The third step in selling your home is to create a marketing budget. By law, this must be based on actual costs. There are various marketing options to consider, such as:
– Internal, External and Drone Photography.
– Property and House Plan, showing potential buyers the exact layout of your home and property.
– Internet Advertising on platforms such as RealEstate.com.au, Domain.com.au, Facebook.com, Instagram.com, etc.
– For Sale Sign on the street is still essential to attracting potential buyers. Even though many buyers start their search online, they often drive around neighbourhoods to see what’s available. Not having a For Sale sign can significantly reduce the number of people who see your property and could be interested in buying it.
4. PREPARING AND APPROVING THE FORM 6 AGREEMENT WHEN SELLING A GOLD COAST PROPERTY
A Form 6 Agreement is a document provided by the Queensland State Government, it outlines all relevant details of the property sale, including the marketing budget. Our administration team will prepare and send this form for your review and approval.
5. PAYING THE MARKETING BUDGET FOR YOUR GOLD COAST PROPERTY
Once you have approved the Form 6 Agreement, the next step is to pay for the marketing budget that you have chosen.
6. STARTING THE ADVERTISING PROCESS
When your payment has been received, the advertising campaign will commence. The specific advertising strategies used will align with the choices you made within your marketing budget.
7. MONITORING MARKET RESPONSE
If there haven’t been offers within 30 days, it’s important to remember that this doesn’t necessarily mean there isn’t interest in your property. It could simply mean that your chosen pricing strategy needs to be adjusted, to reflect what the market is prepared to pay.
8. ARRANGING BUYER VIEWINGS
When buyers express interest in your home, viewings will be arranged to allow them to see it in person; you need to be away from the property during these viewings. This allows potential buyers to be relaxed and visualise themselves as the new owners – effectively forming a deeper connection with your property.
9. CONSIDERING A BUYER’S OFFER
When a buyer makes an offer on your home, this is an important step in the sales process. Receiving an offer signals that a buyer is interested in purchasing your property and is willing to commit to a specific price. You need to check the offer carefully and consider all the terms and conditions before making a decision.
10. ACCEPT, COUNTER, REJECT
When an offer is presented, you will need to respond by accepting, countering, or rejecting it. Accepting locks in the agreed-upon price and terms. Countering proposes changes, and initiates further negotiations. Rejecting simply means the offer is unacceptable; in this case respond promptly and professionally, explaining your decision. If countering, present revised terms clearly; open and respectful communication is key for a smooth sale.
11. YOUR LEGALITIES
When you finally accept an offer, you will engage your solicitor to facilitate the legal requirements to complete the sale. If you are part of a Body Corporate, you will need to provide a Disclosure Statement from them. Your solicitor will use PEXA to settle your property, part of the process requires Verification of Identity. Also, anyone involved in a property transaction worth $750,000 or more must complete an ATO Clearance Certificate.
12. BUYER’S DEPOSIT
The buyer’s deposit is a crucial step in the property purchase process; it will be paid into and held in the agency’s Trust account. This is a tangible expression of the buyer’s commitment to purchase your property.
13. BUILDING AND PEST INSPECTIONS
Normally a buyer will arrange a building and pest inspection report for your property to be completed within 14 days of the contract date. In addition, they may also have the contract subject to finance, which is usually up to 21 days from the contract date.
14. COMPLETING YOUR GOLD COAST PROPERTY SALE
Based on the outcome of the building and pest inspection report, and any finance being sought, the buyer will either proceed with their offer or withdraw it. At this point, the sale will fall through, or it becomes unconditional.
15. LOOKING FOR YOUR NEW PROPERTY
If the sale becomes unconditional, then it is now time to start looking for a new property; remember, there is no need to rush it is essential that you take your time, as this needs to be a very considered purchase. Your new home is of substantial value and can be costly if you change your mind. Something you may want to investigate is Short-Term Bridging Loans.
16. ALTERNATIVES YOU SHOULD CONSIDER
An alternative option to consider is renting while you look for a new property. A period of renting could be used as a breathing space, allowing you to collect your thoughts, process everything calmly and ultimately buy where you want to live.
17. TIME FOR YOU TO MOVE
Leaving your home opens doors to a new chapter full of new beginnings. Embrace the excitement of a fresh start and cherish the memories you’ve made. Every box you pack brings you one step closer to a new adventure full of possibilities that lie ahead.
18. YOUR SALE CONCLUDES
The culmination of the property sale is settlement; it marks the transfer of the property to the new buyer. As the final chapter concludes, this can be seen as a sense of achievement; your property has now SOLD.
19. YOUR FUTURE OPTIONS
If you have chosen to rent; you will continue to look for and eventually purchase a new property, apartment, or perhaps even buy land and build; now there’s something to consider.
20. TIME TO UNWIND AND MAKE YOUR NEW HOME YOUR OWN
As you unpack and furnish your new home, embrace the gradual process of creating your own personal haven. Enjoy the transformation, one room at a time. Relax in the tranquillity of your surroundings and immerse yourself in the gentle sounds of your new neighbourhood.
Explore the nearby parks and cafes; enjoy the unique charm of your new community. Remember, settling in is a journey in itself, it’s not a race. Embrace the process of creating a home that reflects your unique style and personality.
Buying or selling property on the Gold Coast can be complex. My 20-step guide provides a general overview; as with most things in life, your specific steps may vary.
As a skilled real estate agent backed by a strong, dedicated team of local independent Gold Coast real estate agents, I’ll guide you through the selling process, seamlessly helping you achieve a successful property sale.
YOUR ONE-STOP SOLUTION TO GETTING YOU SOLD.
Are you ready for a casual chat?
Let’s get you Selling
LET’S GET YOU SOLD
PHONE ME NOW, Craig Douglas 0418 189 963
Professional | Knowledgeable | Experienced
THE AGENT YOU KNOW
Author – Craig Douglas
Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.
This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight”.
I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s chat about the process of selling your property, let’s get you started – 0418 189 963
