Maximising Value When Selling Your Property on the Gold Coast

Maximising Value When Selling Your Property on the Gold Coast in 2025

Are you thinking about how to maximise the value of your Gold Coast property?

Selling is much more than just placing your home on the market. It’s about understanding timing, perfecting presentation and navigating the nuances of the local property landscape.

Here’s what every serious buyer wants to know—

• What sets your property apart?
• How does it stack up against others in the area?
• And most importantly, what’s the right price that truly reflects its value?

These aren’t just casual questions. They’re the deciding factors in how quickly you sell—and how much you walk away with.

That’s why I’ve created this step-by-step guide—to give you the insight, confidence, and clarity you need to sell smarter, faster, and for the best possible price. Whether you’re planning to sell soon or just starting to explore your options, you’ll discover exactly how to maximise your property’s value in today’s Gold Coast market.

Master Your Gold Coast Property Selling Budget

I have created a FREE Gold Coast Home Selling Costs Calculator that will help you estimate various costs involved in selling your property. My calculator accounts for common expenses such as agency commission, legal fees, and marketing—as well as potential hidden costs, like repairs, landscaping, professional cleaning, moving expenses, etc.

By providing a detailed estimate, my property selling costs calculator allows you to plan your budget, make informed decisions, and avoid most unexpected financial surprises.

Understanding Gold Coast Real Estate Commission Rates

It’s usually the first question asked, “How much do you charge to sell a property?” Or, “What’s your commission rate?” Gold Coast real estate commission rates typically range from 2% to 4.5%, with the average across Queensland being 2.7%. However, it’s essential to look beyond rates alone—a good real estate agent can significantly influence the outcome of your sale.

I have created a Gold Coast real estate commission rates comparison calculator to help you see exactly what you’re getting for your money. It shows you how commission percentages impact your final sale outcome—and what you could gain or lose based on the agent you choose.

To go with my calculator, I have also written a detailed article on real estate commission rates on the Gold Coast. This guide cuts through the marketing noise created by internet-based companies. It explains clearly how commission rates work, what to expect, and—most importantly—why choosing a good real estate agent has the potential to put more money in your pocket.

If you’re about to sell your property, this tool is for you. It’s designed to give you real clarity so you can make confident decisions, backed by facts—not flashy sales talk.

🕰️ When Is the Best Time to Sell Your Property on the Gold Coast?

If you’re wondering when to sell your home for the highest return, you’re not alone. On the Gold Coast, you’re in a unique position—demand stays strong year-round thanks to the lifestyle, weather, and steady flow of interstate buyers. But some seasons still have an edge.

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🌸 Spring and Summer: Prime Selling Seasons

Spring and early summer are often the sweet spot.

Longer daylight hours, clear blue skies, and blooming gardens make your property shine in photos and feel even more appealing at open homes.

Plus, buyers are more active—especially families who want to settle before the school year starts.

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📈 It’s Not Just About the Weather—It’s About Strategy

While seasons matter, the best time to sell your property on the Gold Coast depends on more than just the calendar.

Ask yourself:

• Are you financially and emotionally ready to move?
• Is buyer demand currently high in your suburb?
• Are interest rates or market trends working in your favour?

When these factors align, that’s your window—no matter the month.

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🧭 Don’t Rely on Guesswork—Let’s Time It Right

The Gold Coast property market moves fast. As your agent, I’ll help you make a data-driven decision about when to list, based on:

• Local market activity
• Recent suburb sales
• Current buyer behaviour
• Your personal goals

Whether that means listing in spring or striking while buyer demand is hot in winter, I’ll help you list at the right time for the right result.

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✅ Timing Isn’t Everything—But It Can Make All the Difference

Launching your home at the right time means more views, more buyers through the door, and potentially a higher sale price.

Let’s get the timing right—so you can move on with confidence, momentum, and money in your pocket.

🧼 Preparing Your Property for Sale: Make Every First Impression Count

When you’re selling your Gold Coast home, first impressions can make or break your sale. The moment buyers see your property—online or in person—they’re asking themselves: “Can I see myself living here?”
Your job is to make sure the answer is yes.

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✨ Step 1: Declutter and Depersonalise

Buyers aren’t just looking at your home—they’re imagining their life in it.

Start by removing anything overly personal or unnecessary. Clear off benchtops, hide excess furniture, and store family photos. The goal is clean, open, and inviting.

🔹 Pro tip: Tackle one room at a time to keep it manageable.

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🛠️ Step 2: Fix What’s Broken

Small issues can raise big red flags.

Leaky taps, loose handles, cracked tiles—these may seem minor, but to buyers, they signal neglect. And once buyers start spotting flaws, they begin to question the overall value of your home.

Fixing these upfront builds buyer confidence and removes excuses to negotiate down your price.

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💡 Step 3: Let the Light In

Buyers love bright, airy spaces.

Open the curtains, clean your windows, and replace any dead bulbs. Use mirrors to bounce light around smaller rooms. The more natural light you can bring in, the better your property will feel.

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🏠 Step 4: Refresh Where It Counts

If your kitchen or bathroom looks tired, consider small upgrades.

New tapware, modern handles, or a coat of fresh paint can do wonders. These are high-impact areas where smart updates can help boost buyer interest—and your asking price.

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🏡 You’re Not Just Selling a Home—You’re Selling a Lifestyle

Especially on the Gold Coast, buyers are looking for more than four walls.

They’re buying sunny mornings on the patio, breezy afternoons in open living spaces, and relaxed evenings in stylish, functional rooms.

Your prep work is what helps them see that dream.

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✅ Bottom Line: A Well-Prepared Property Sells Faster—and for More

Whether you’re working with a tight budget or ready to invest in a few key upgrades, thoughtful preparation pays off.

It builds trust, increases perceived value, and helps buyers fall in love with your property the moment they walk through the door.

Let’s make sure your home feels like the one—right from the start.

🛋️ Staging Your Gold Coast Home to Sell Faster (and for More)

First impressions sell homes. When buyers walk through your door—or scroll through your listing—they’re not just seeing your space. They’re imagining their future. That’s why staging is one of the most powerful tools you can use to boost buyer interest and increase your sale price.

🎯 You’re Not Just Selling a House—You’re Selling a Lifestyle

Especially here on the Gold Coast, where people dream of coastal breezes, open-plan living, and relaxing outdoor spaces, staging helps you capture that emotion.

When done well, it makes your property feel brighter, more spacious, and more liveable.

🔑 Simple Staging Moves That Make a Big Impact:

• Declutter everything. Less is more. Clear benches, remove personal items, and let each room breathe.
• Use neutral colours. Light, earthy tones help buyers focus on the space—not your style.
• Add warmth with texture. Soft throws, fresh cushions, artwork, and greenery make a room feel inviting.
• Create flow. Rearrange furniture to open walkways and highlight how each room connects.
• Maximise light. Open the blinds, clean the windows, and bring in fresh air. Natural light is your best friend.

👀 Get a Second Set of Eyes

Ask someone you trust for honest feedback—brutal honesty, not compliments. They’ll notice things you’ve become blind to: that outdated couch, the odd smell in the hallway, or the cluttered corner that breaks the flow.

🌊 Sell the Gold Coast Dream

Buyers aren’t just buying bricks and mortar—they’re buying sunny weekends on the deck, coastal breezes through open windows, and easy indoor-outdoor living. Staging helps them feel it the moment they walk in.

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✅ The Result? More Interest. More Inspections. A Better Sale Price.

Staged homes consistently sell faster and for more. It’s one of the most cost-effective ways to elevate your property and win over buyers.

Let’s make your home irresistible—and get it sold for what it’s truly worth.

📸 Why Photography Can Make or Break Your Property Listing

Buyers fall in love with your home online long before they walk through the front door. That means your photos aren’t just pictures—they’re your first impression, your hook, and your biggest opportunity to stand out.

🖼️ Great Photos Stop Buyers from Scrolling

In today’s fast-paced property market, most buyers make split-second decisions while browsing listings. If your photos don’t instantly grab attention, they’ll scroll right past.

That’s where professional photography shines.

• It captures your property in its best light
• Highlights key features like ocean views, open-plan living, and natural light
• Creates an emotional connection that encourages buyers to click, enquire, and inspect

✨ Show Off What Makes Your Home Special

Whether it’s sparkling timber floors, a sunny outdoor deck, or a chef’s kitchen—great photos tell a story. They help buyers imagine themselves in your space, building desire before they even book a viewing.

🚫 Don’t Rely on Phone Snaps

Blurry, dark, or awkwardly framed photos can seriously hurt your chances of a premium sale. In a competitive Gold Coast market, quality visuals are non-negotiable.

✅ Invest in Visuals That Sell

You only get one chance to make a first impression. Professional real estate photography is one of the highest-impact investments you can make in your sale. It drives interest, boosts enquiries, and gets more buyers through the door.

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🎯 Ready to Attract More Buyers?

Let’s make your property shine online—and get it sold for the price it deserves. We use professional real estate photographers who know how to showcase your home at its very best.

📣 Create a Marketing Strategy That Sells—Fast and for More

If you want to maximise your sale price on the Gold Coast, you need more than just a listing—you need a tailored marketing strategy that puts your property in front of the right buyers at the right time.

🎯 Your Buyer Is Already Searching—Make Sure They Find You

Most buyers start their property hunt online. That’s why your digital presence needs to stop them mid-scroll.

Here’s how we do it:

• Eye-catching photography that highlights your home’s best features
• Clear, professional floorplans so buyers can visualise the layout
• Buyer-focused descriptions that emotionally connect and build urgency
• Strategic listings on major portals like realestate.com.au, Domain.com.au, and targeted social media platforms

This isn’t just about looking good—it’s about generating clicks, enquiries, and strong offers.

📬 Go Beyond the Web—Reach Buyers Everywhere

Every property is different, and your marketing plan should be too. Depending on your home’s appeal and target market, we may also include:

• Local letterbox drops to reach nearby buyers and investors
• Targeted email campaigns to warm leads
• Print ads or local flyers for area exposure
• Strategic open homes and private viewings to build emotional buyer connection

These tools drive urgency and competition—two ingredients that can lead to stronger, faster offers.

🤝 Work With a Strategy That’s Built for You

When we work together, I’ll tailor your campaign to your goals, property type, timeline, and budget. Whether you’re selling a luxury beachfront apartment, a family home, or an investment property, I’ll make sure every dollar of your marketing spend works to bring in qualified, ready-to-buy buyers.

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🚀 You Only Get One Chance to Launch—Let’s Get It Right

A smart launch generates momentum. The right strategy brings the right buyers. And when everything clicks? That’s when you sell faster—and for more.

Let’s build your winning campaign. Your premium result starts here.

⚠️ Common Mistakes to Avoid When Selling Your Property – Protect Your Profit

Selling your property can feel overwhelming, but the key to a successful sale is knowing what not to do. Avoiding common mistakes can save you time, money, and a lot of unnecessary stress.

Here are the top mistakes—and how to sidestep them:

• 💸 Overpricing your property – Setting your price too high can scare away serious buyers and leave your home sitting on the market longer. Get the price right from day one.
• 🏚️ Neglecting preparation – Failing to properly prepare or stage your home makes it harder to attract the right buyers. A little effort here can make your property shine and boost its perceived value.
• 📉 Skimping on marketing – Cutting corners on your marketing plan reduces exposure and limits your buyer pool. Investing in quality promotion ensures your property reaches the right audience.

Why it matters:

By avoiding these mistakes, you’ll:

• Attract more buyers who are ready to make offers
• Sell faster, with fewer price drops and price reductions
• Maximise your sale price—without leaving money on the table

A smoother, more successful sale is within reach. Stay focused, prepare well, and make smart choices to ensure the best outcome for you.

💸 Set the Right Price – Attract More Buyers & Maximise Your Sale

Nail the price, and you’ll spark real interest. Miss it, and you risk sitting on the market—or selling for less than you deserve.

As your agent, I’ll start with a detailed Comparative Market Analysis (CMA)—so you’ll know exactly what similar properties in your area are selling for, listed at, and what buyers are actually willing to pay.

Then we’ll work together to find your perfect pricing strategy—one that:

• Catches the attention of serious buyers from the moment it hits the market
• Avoids the dead zone of overpricing, where your listing gets ignored
• Protects your equity, so you don’t leave money on the table

The right price means more buyer interest, more competition—and ultimately, a faster sale at a higher price.

💡 Pricing isn’t guessing. It’s strategy. Let’s get yours right.

What Happens When You Overprice Your Property?

Overpricing is one of the most common and costly mistakes you can make when selling your home—especially now, as the Gold Coast property market shows signs of cooling. If your asking price doesn’t match buyer expectations, your home will sit on the market. The longer it stays unsold, the more buyers start to wonder what’s wrong with it.

I’ve seen this happen firsthand. One homeowner in Ashmore spent four years trying to sell their property. They churned through 21 real estate agents, each promising a result but failing to overcome the same issue—price. In the end, they accepted an offer lower than one they had already received years earlier. By holding out for more, they ended up with less. Overpricing didn’t just delay their sale—it cost them thousands.

You don’t want to end up in that situation.

When a listing goes stale, you often need to drop the price just to regain attention. But by that point, the momentum is gone. You’ve lost the “fresh on the market” advantage, and buyers may use the long listing time as leverage to make lower offers.

If you want to sell your property for the best possible price, it’s vital to get your pricing right from day one. I can help you make that decision with real data and clear advice—no fluff, no false promises. Just a strategy that gets results.

Let’s chat about how we can price your property properly and avoid the costly trap of overpricing.

For more insights, check out my comprehensive article on What Happens When You Try to Sell a Property Above Market Value.

🤝 Negotiate Offers Like a Pro – Get the Best Deal for You

When offers start rolling in, it’s go-time. This is the moment where having a skilled agent by your side makes all the difference.

Your agent’s job isn’t just to help you pick an offer—it’s to ensure you’re making the best possible decision. That means considering more than just the price. Timing, conditions, and the buyer’s flexibility all play a role.

Here’s what you need to know:

• 🧐 You don’t have to accept the first offer – You have the power to counter, adjust terms, and set conditions that work in your favour
• ⚖️ Stay grounded in the market – Overreaching can scare off serious buyers, but undervaluing can cost you
• 🎯 Aim for a win-win – A deal that works for both sides means smoother negotiations, fewer surprises, and a faster path to SOLD

Remember, negotiation is a skill—and with the right support, you can be confident in every step of the process. Ask questions, stay informed, and trust your agent to advocate for you.

Your perfect offer is just one negotiation away. Let’s make it happen.

⚖️ Legal Essentials When Selling Your Gold Coast Property

Do you want a smooth, stress-free sale? Then it’s crucial to get the legal side right from day one.

Selling property in Queensland—especially on the Gold Coast—means you’re legally responsible for providing full, accurate disclosures and properly managing all sale documentation.

Here’s what you need to know:

• You’ll need to sign a Form 6 Appointment of Agent, which includes a property disclosure statement.
• This outlines key details like zoning, easements, encumbrances, and building approvals—all of which can affect a buyer’s decision
• You’ll also be responsible for clearing outstanding rates, ensuring proper contract execution, and meeting cooling-off requirements

Why this matters:

• ✅ Clarity builds trust – Buyers feel more confident when your paperwork is transparent and complete
• ✅ Compliance protects your sale – Legal mistakes can cause delays or even derail contracts
• ✅ Early legal preperation = less stress later – You stay ahead of issues that could cost you time or money

That’s why I always recommend you engage a solicitor or conveyancer early in the process. With the right legal guidance, you’ll protect your interests—and keep everything moving smoothly from listing to settlement.

📑 Selling with confidence starts by knowing your legal responsibilities—and having the right support by your side.

⏳How Long Does it Take to Sell Your Property?

Wondering how quickly you’ll get a sold sticker on your sign?

The truth is—it depends on a few key factors. But with the right strategy, you can significantly shorten the wait and boost your final sale price.

On the Gold Coast, most homes sell within a few weeks to a few months. But here’s what really influences your timeframe:

• Location – Properties in high-demand suburbs tend to attract more buyer traffic
• Pricing – Homes priced right from day one create urgency and sell faster
• Presentation – Renovated, styled, and well-maintained homes grab attention
• Market conditions – In a seller’s market, competition drives quicker results

If your property is overpriced or needs major updates, it may sit on the market longer—and lose momentum.

What you can do:

• 🎯 Price smart to spark early interest
• 🧲 Market strategically to reach the right buyers fast
• 🛠️ Present your home at its best to create emotional appeal

Be prepared, not discouraged. Even if your property doesn’t sell instantly, the right combination of patience, planning, and professional support can get you over the line—sooner, and for a price you’re happy with.

🕒 Want to know how fast your home could sell in today’s market? Let’s chat.

🔨 How Property Auctions Work on the Gold Coast – And Why They Can Deliver Premium Results

Are you thinking about selling by auction? It could be your smartest move—especially in a competitive Gold Coast market.

Auctions are fast-paced, highly transparent, and designed to generate urgency, emotion, and strong buyer competition. When done right, they don’t just sell your property—they can drive up the final price.

Why can auctions work:

• 🔥 Creates urgency – Buyers know they need to act now or miss out
• 🤝 Builds competition – Multiple bidders can push the price above your expectations
• 📣 Total transparency – Everyone sees what the property is worth in real time

As your agent, I’ll help you:

• Set a strategic reserve price—your safety net that protects your minimum
• Run a high-impact marketing campaign—so we attract serious, qualified buyers
• Manage every detail—from open homes to auction day, so you feel confident throughout

Important to remember:

Auctions require planning and strong promotion to build buyer interest before the big day. But with the right approach, they often lead to quicker sales and premium results.

📅 Ready to see if an auction is the right path for your property? Let’s map out the strategy together.

🏁 Closing the Sale: What Happens After You Accept an Offer

The contract’s signed—but the deal isn’t done just yet.
Now it’s time to move into the final phase: settlement.

This is where everything becomes official. During this stage, your legal team handles the fine documents, so you can move forward with confidence.

Here’s what to expect:

• 📝 Contract finalisation – You’ll work with your solicitor or conveyancer to ensure every document is signed, accurate, and legally binding
• ✅ Meeting contract conditions – These could include building and pest inspections, finance approval, or other buyer contingencies
• 💰 Settlement day – This is when the buyer pays the balance of the purchase price, and ownership officially transfers

Your solicitor or conveyancer will:

• Coordinate with the buyer’s legal team
• Manage financial transfers securely
• Handle all paperwork and compliance on your behalf

Why this matters:

• 📌 Staying organised prevents delays and last-minute surprises
• 🤝 Clear communication keeps all parties on track
• 🔑 A smooth settlement means a clean handover—and peace of mind for everyone involved

From offer to ownership transfer, you’ll have expert guidance every step of the way. Let’s finish strong.

✅ After the Sale: What’s Next for You?

Congratulations—you’ve sold your Gold Coast property! The hard work is done, the contract is signed, and the sale is complete. But before you turn the page, there are a few final steps to make your transition smooth and stress-free.

📋 Tie Up Loose Ends

Make sure you’ve paid any outstanding property-related bills, including:

• Council rates
• Water usage
• Strata fees (if applicable)
• Any final utility charges

Taking care of these before settlement avoids delays or unexpected follow-ups.

🔌 Disconnect or Transfer Utilities

Contact your providers—electricity, water, gas, internet, and more—to arrange disconnection or transfer. Give at least one week’s notice so everything’s wrapped up neatly before handover.

✉️ Redirect Your Mail

Set up mail redirection with Australia Post to avoid missing important documents or deliveries. It only takes a few minutes online and helps you stay connected during the move.

📦 Organise Your Move

Book your movers in early, pack your belongings, and clear out anything you’re not taking. Leave the home clean and tidy—it’s respectful and leaves a great final impression.

🏡 Add a Personal Touch

Leave behind a simple welcome note and a folder with helpful info, such as:

• Appliance manuals
• Bin collection days
• Local trades (plumber, electrician, etc.)
• Security codes and garage remotes
• Any quirks or handy tips about the property

This small gesture goes a long way. It shows care—and makes the new owner’s first days feel a little easier.

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🎉 You’ve Closed the Chapter—Now Open the Next One

Selling your home isn’t just a transaction—it’s a life change. Whether you’re upsizing, downsizing, relocating, or starting fresh, this is your moment to step into the next chapter with clarity and confidence.

Need help with your next move or buying again? Let’s chat. I’m here to support your journey, every step of the way.

🏡 Achieve a Successful Property Sale on the Gold Coast

Selling your Gold Coast home isn’t just business—it’s personal.
It’s about unlocking your next chapter with confidence, clarity, and the best possible return.

With the right approach—smart pricing, standout presentation, and targeted marketing—you can attract the right buyers, generate more interest, and sell faster (and for more).

But you don’t have to do it alone.

When you partner with the right agent, you get:

• 💼 Expert guidance at every step
• 💡 Strategic decisions that protect your profit
• 🤝 Personalised support that keeps you in control

Whether you’re selling your family home, an investment property, or a luxury apartment, every detail matters—from your first impression to final settlement.

This is more than a transaction.
It’s your opportunity to move forward with certainty—and success.
Let’s make sure you get the result you deserve.

👉 Ready to sell your property on the Gold Coast? Let’s talk.

TOP 10 FREQUENTLY ASKED QUESTIONS ABOUT SELLING YOUR PROPERTY ON THE GOLD COAST

Q1. HOW MUCH ARE GOLD COAST REAL ESTATE COMMISSION RATES AND SHOULD I GO WITH THE CHEAPEST?

Gold Coast real estate commission rates can range from 2% to 4.5% or greater, choosing the right agent is about more than just cost. Lower fees may seem attractive at first, but they can sometimes lead to a lower sale price… Check out my full article for more details. 

Q2. HOW CAN I SELL MY HOUSE FAST ON THE GOLD COAST?

The answer is to choose experienced local Gold Coast real estate agents, set a realistic selling price, timing is key, consider auctions, craft an effective marketing strategy, enhance curb appeal, stage your home, prepare the interior… Check out my full article for more details.

Q3. SHOULD I STAGE MY HOME WHEN I SELL IT ON THE GOLD COAST?

The short answer is yes, the benefits of home staging are; that you could sell your home faster, get a higher asking price, make a good first impression, attract more buyers, highlight your home’s best features… Check out my full article for more details.

Q4. WHAT ARE THE STEPS INVOLVED IN SELLING A HOUSE ON THE GOLD COAST?

Start by preparing your Gold Coast property for sale, request a Comparative Market Analysis report, set a marketing budget, approve a Form 6 agreement… Check out my full article for more details.

Q5. WHAT ARE THE COMMON PITFALLS TO AVOID WHEN SELLING A PROPERTY ON THE GOLD COAST?

The answer is, overpricing, poor presentation, poor marketing, neglecting repairs, misleading information, ignoring curb appeal, unrealistic expectations… Check out my full article for more details.

Q6. WHAT IS MY HOUSE WORTH ON THE GOLD COAST?

Firstly, you should obtain a Comparative Market Analysis report, next, research comparable sales, use online property pricing guide tools, look at local market trends, consult several experts, consider recent upgrades… Check out my full article for more details.

Q7. DO I NEED TO MAKE ANY REPAIRS OR RENOVATIONS BEFORE LISTING MY PROPERTY FOR SALE ON THE GOLD COAST?

The short answer is, yes, first impressions do matter. Improving the exterior of your property can attract potential buyers and increase its overall appeal… Check out my full article for more details.

Q8. WHAT HAPPENS WHEN YOU TRY TO SELL A PROPERTY ABOVE MARKET VALUE ON THE GOLD COAST?

Trying to sell above market value, means that you are limiting your potential buyers to those that are fully cashed up… Check out my full article for more details.

Q9. WHAT TO WATCH FOR WHEN SELLING A HOUSE ON THE GOLD COAST

Getting emotional, not hiring local Gold Coast real estate agents, setting an unrealistic price, expecting the asking price, selling during winter, not using quality listing photos, trying to ignore legal requirements, hiding major problems… Check out my full article for more details.

Q10. WHAT MARKETING STRATEGIES DO YOU RECOMMEND TO ATTRACT POTENTIAL BUYERS?

When selling property on the Gold Coast, effective marketing strategies are crucial to attracting potential buyers and maximising exposure for your property. Check out my full article for more details.

20 STEPS to SELLING your Gold Coast HOME

As your local independent Gold Coast real estate agent, I know that selling your home can be a stressful process, however, with the right steps it can be a smooth, stress-free journey.

My simplified guide will take you through a 20-step process for selling your property anywhere on the Gold Coast; I proudly sell homes across the entire Gold Coast.

So, what are the steps to selling a house on the Gold Coast?

Navigating the intricacies of selling your property on the Gold Coast can be complex, however, it doesn’t have to be. My 20-step guide provides a simplified general overview; as can be expected, your steps may vary.

Common Problems and Struggles when Choosing a Gold Coast Real Estate Agent to Sell Your Property:

• Unrealistic Price Promises – Some agents inflate expected sale prices to secure your listing, only to later push for price reductions.
  
  
• Lack of Transparency – Some agents fail to provide clear updates on buyer interest, feedback, and the overall sales process.
  
  
• Poor Negotiation Skills – Some agents focus on quick sales rather than securing the best possible price, leaving sellers with less-than-ideal outcomes.
  
  
• Ineffective Communication – Slow responses to calls and emails leave you feeling ignored and out of the loop.
  
  
• Inadequate Marketing Strategies – Weak strategies that limit buyer interest.

Common Mistakes and Lessons Learned: Shared by Home owners who have previously sold a property on the Gold Coast:

• Choosing the Wrong Agent: I picked an agent purely based on the lowest commission rate, thinking I was saving money.  In hindsight, the old saying ‘you get what you pay for’ couldn’t be more true.
  
  
• Going with Large, Well-known Agencies: I assumed they’d provide better service.
  
  
• Highest Price: I mistakenly chose an agent based solely on the highest estimated selling price; it wasn’t achievable, as we eventually found out.
  
  
• Underestimating the Costs of Selling: I forget about conveyancing costs, staging costs, the need for a maintenance man and gardener to make our property look good.
  
  
• Setting the Wrong Price: I priced my property too high, and it scared off buyers.  The agent even warned me that this was likely to happen.
  
  
• Poor Marketing Strategy: I relied solely on a listing on realestate.com.au, which wasn’t enough. I should have invested in high quality photos, a video tour of the property and social media marketing.
  
  
• Not Staging or Preparing the Property Properly: I chose to overlook minor repairs, and our poor presentation, along with too much personalisation, turned off buyers.
  
  
• Selling at the Wrong Time: I didn’t realise that seasons do impact property prices.
  
  
• Holding Out for an Unrealistic Price: I rejected reasonable offers, only to sell for less months later.
  
  
• Failing to Disclose Issues: I hid problems (structural defects) that caused buyers to back out of the contract. As I found out, most building and pest control companies are good at what they do.
  
  
• Not Having a Backup Plan: I assumed I could easily buy my next home, but struggled in a competitive market.  I should have chosen to rent for a while; it would have been less stressful, and given us some breathing room to find our perfect new home.
  
  
• Overlooking the Power of First Impressions: As I discovered, buyers judge a house within seconds of seeing it. I should have focused more on the entrance, the gardens and given the house a fresh coat of paint where it was needed.

Your Property Success Story, It Starts HERE

✔ I’ll Provide You with Honest, Realistic Price Guidance – no inflated promises, just a clear strategy to achieve your best possible result.

✔ You Need Tailored Marketing That Works – Your home’s unique appeal deserves a custom campaign that attracts serious buyers.

✔ You’ll Receive Clear, Regular Updates – Staying informed at every stage with transparent feedback on buyer interest.

✔ I’ll be Your Negotiator in Your Corner – Helping you get the best possible price.

✔ Let’s Make Your Sale A Smooth, Hassle-Free Process – From your listing to settlement, I’ll guide you through the sales process, so you can confidently move forward.

Remember, selling your home doesn’t have to be daunting.
Being a team member of strong, local, independent Gold Coast real estate agents,
I’ll have you well on your way to a successful property sale.

Are you ready for a casual chat?
Let’s get you Selling
LET’S GET YOU SOLD

Phone Me Now, Craig Douglas 0418 189 963

Professional | Knowledgeable | Experienced

You can find me at a Boutique Real Estate Agency

THE AGENT YOU KNOW

Author – Craig Douglas

Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.

This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight”.

I negotiate and sell on behalf of property owners who want to get the best possible price, with the least amount of hassle. Let’s chat about the process of selling your property, let’s get you started – 0418 189 963