My house hasn’t sold in months, should I change my Real Estate Agent?

In most cases, the main factor contributing to an unsold property is the asking price. It’s possible that the original price you set for your home was higher than the current market will bear. Property markets are dynamic and are influenced by several factors, including economic conditions, buyer demand and competition from other properties.

If your property is priced above what similar properties in your area are selling for, it may deter potential buyers and lead to extensive days on the market. Rather than immediately considering a change of agent, I strongly recommend that you take the following steps:

Re-evaluate Your Asking Price

Work closely with your current agent to analyse the market and compare prices of recently sold properties in your area. Adjusting your asking price to reflect current market conditions can make your home more attractive to buyers.

Evaluate Your Marketing Strategy

Make sure your property is getting the exposure it deserves. Discuss marketing tactics with your agent, such as online listings, professional photography, virtual tours and open house feedback. Effective marketing can have a significant impact on the visibility and appeal of your property.

Consider the Presentation of Your Property

Assess the condition and presentation of your home. Simple improvements such as tidying, staging and minor repairs can enhance the appeal of your property and potentially increase its value.

Discuss Feedback

Ask your current agent for feedback from potential buyers who have viewed your home. Their comments are likely to provide valuable insight into areas that need improvement.

BE PATIENT

Property transactions often take time and the right buyer may not have come along yet. Patience is essential in the selling process. If the price is about right, then it can simply come down to time.

Review Your Contract

Before you consider changing agents, review your current listing agreement and discuss your concerns with your current agent. You may need to wait until the contract expires before making a change.

Changing agents should be a very considered decision and isn’t necessarily the answer to an unsold property. By working closely with your current agent on pricing and marketing strategies, you can maximise your chances of a successful sale.

Only after careful consideration and discussion should you explore the possibility of changing agents, bearing in mind that the key to a successful sale, is often to adapt your property to market conditions, while setting your price according to market expectations.

Author – Craig Douglas

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Please Note: The information contained in this document is for general information purposes only and does not constitute legal advice. The laws and regulations governing the sale of property in Queensland are complex and constantly changing. It is important to seek the advice of a qualified property lawyer or conveyancer before making any decisions about the sale of your property. This document does not take into account your individual circumstances and may not apply to your situation. By reading this document you agree that you have not relied on the information contained herein and that you will seek independent legal advice before taking any action.

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This page was proudly created by Craig Douglas, your local independent Gold Coast real estate agent, working for a Boutique Real Estate Agency. Selling residential and commercial properties, from those that are awe-inspiring, through to a diamond-in-the-rough, otherwise known as a “renovator’s delight”.

I negotiate and sell on behalf of property owners who want to get the best possible price with the least amount of hassle. Let’s talk about the process of selling your property over a coffee to get you started – 0418 189 963